Yahoo/Bing: adCenter’s 5 Tips on Optimizing Bids & Budgets
Warning of higher advertiser competition and that you could see a decline in your search campaign performance, the adCenter blog has published five recommendations for the mid-October ad-serving transition. Their recommendations: Increase your monthly spend to at least one-third of your overall SEM budget (U.S. only). Adjust your bids for more advertiser competition. Set keyword bids by match …
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